Times are changing, and marijuana dispensaries are becoming more acceptable on a mainstream level. As a result, the businesses are growing and many people are growing their enterprises by selling quality cannabis to customers. When you own a dispensary, it's important that you figure out how you can connect to your customer base.
Read on to learn more about cannabis dispensary marketing and how it can pay off for you.
Create a Sign-Up and Sign-In Process That Helps You Market to Your Customers, and Hold Events and Promotions That are Worth Their Time
The longevity of your dispensary absolutely depends on having lots of customers that know and trust you. When you market to these customers, it'll prompt them to keep coming back for more. Start by collecting phone numbers and e-mail addresses during the signup process, and give them the opportunity to do so every time they sign in or check out as well.
From here you can add customers to your marketing list so you can reach out regularly and let them know about any promotions or discounts you are holding. Plan out some events that they'll love, and offer free or discounted cannabis regularly, so that they'll be receptive to your marketing.
Quality events or promotions, when matched with solid dispensary text message marketing, will allow you to reach your customers in a way that makes sense.
Sign Up For Dispensary Text Message Marketing Services That Can Help You Reach Out to Your Customers
Text message marketing is huge right now. People are always on their phones, so if you want return visits to your dispensary, you should invest in a text message marketing platform that helps you reach them.
These services can cost you upward of about 5 cents per text message and will allow you to send mass messages to different segments of your list, on your terms. Be sure that you are only every sending messages that are valuable because people quickly get annoyed with spam sent to their phones.
You should also create some marketing strategies and plans that let you maximize on every single message that you send. You can send people coupons and promo codes via text, and also let them know whenever you are having customer appreciation days or other such events.
Utilize the tips above so that you can get the most out of your dispensary and the way that you market. For more assistance, get in touch with a company like Foottraffik.